Latest Articles


Content Marketing Strategy: Avoid These 10 Mistakes for Big Results

Last updated: 05/24/2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing...

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The “Why” Behind the Buy: Integrating Consumer Behavior into Your Marketing Strategy

Last updated: 05/24/2019

This is the marketing newsletter you've been looking for. Sign up for My AMA Daily . The “Why” Behind the Buy: Integrating Consumer Behavior into Your Marketing...

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How to Embed Video in Email Marketing (2019)

Last updated: 05/24/2019

It’s a common misconception that, when you use video in email, that the video will simply play, right from inside the email. But, as we know, email clients like Gmail, Outlook,...

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How to Integrate a Chatbot Into Your Conversion Strategy

Last updated: 05/24/2019

Everyday work can seem overwhelming with a bunch of tasks that are impossible to complete. But this doesn’t have to be normal or expected. This is no exception for people...

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Social advertising channels 2019: Growth, trends, spend - ClickZ

Last updated: 05/24/2019

Social advertising sees a consistent growth year over year. These are the channels and ad types that work best in 2019. There are many opportunities in social advertising. More...

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The 4 W’s (And 1 H) Of Posting On Social Media ...Backed By Data - Brand Quarterly

Last updated: 05/24/2019

Social media poses so many questions. Where do you post? When do you post? What do you post? How do you post it, and how often? Why? There are answers. And here I will collate...

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5 Questions to Help You Decide If You Should Advertise on Facebook, Twitter, or LinkedIn

Last updated: 05/24/2019

“Is it worthwhile to advertise on Facebook or LinkedIn?” Facebook and LinkedIn must be sending out lots of incentive emails to get people to advertise, since this is one of the...

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JamesAllen.com Seeing Success with Video Marketing

Last updated: 05/24/2019

Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said...

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TMBI’s Survey Examines Attitudes Toward Digital Buying

Last updated: 05/24/2019

Fake News, Ad Fraud and Lack of Transparency are a Setback for Programmatic. Trusted Media Brands, Inc. has released primary research from its latest survey, 2017: Now More...

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4 Experts on Google’s New Ad Tests for Fraud

Last updated: 05/24/2019

Google has been undergoing tests with media companies to weed out fraudulent digital ads that are being improperly bought and sold as premiums. This all boils down to the...

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