Latest Articles


Intelligent Content Strategy - Getting Ready For 2020 - The Content Advisory

Last updated: 06/10/2019

Content Strategy. Yup. Here at The Content Advisory, we’ve spent quite a few brain cells and digital ink defining and defending the approach of content as a separate and...

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The smart marketer’s guide to next week’s Digital Crossroads - Insider Louisville

Last updated: 06/10/2019

The smart marketer’s guide to next week’s Digital Crossroads October 25, 2017 12:30 am The smart marketer’s guide to next week’s Digital Crossroads By Louisville Digital...

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YouTube’s FameBit has a new sales boss, expanded platform post-acquisition

Last updated: 06/10/2019

Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several executives in the advertising and...

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Snap To It! Snapchat’s Feeling Pressure to Have Metrics Audited

Last updated: 06/10/2019

With pressure from ad buyers to have Snapchat’s ad metrics audited by the Media Ratings Council (MRC), it will be interesting to see if the company complies and what the data...

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The Secret to Keeping Tech Content Fresh and Your Audience Engaged

Last updated: 06/10/2019

Patrick Mahoney, President and Chief Executive Officer, IEEE GlobalSpec, shares his insights on the challenges industrial marketers face. Q: What is the shelf life for...

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Free Things to Do This Week: Pre-Eclipse Party, Autoerotique, Xico Retrospective

Last updated: 06/10/2019

Maya Day + Nightclub Autoerotique Does a Monday night rager of a pool party sounds like just the thing? You might be interested in seeing Autoerotique at Maya Day + Nightclub...

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Rapid-Fire Results: Get quick ideas for improving your customer-first marketing | MarketingSherpa Blog

Last updated: 06/10/2019

The focus at MarketingSherpa Summit 2017 was inspirational stories of customer-first marketing, and so we mostly shared in person, live versions of the in-depth case studies we...

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9 Tips to Set Up an Optimized Facebook Fan Page - Kim Garst | Marketing Strategies that WORK

Last updated: 06/10/2019

You have probably heard or know that being on Facebook is important (as long as your customers are on Facebook) and a missed opportunity for those that don’t have a presence...

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How To: Marketing for Google’s Similar Items Feature

Last updated: 06/10/2019

Google’s new “similar items” feature has been unveiled and is gaining in popularity (although it was actually released in Decemberand just not announced until recently). It...

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There's a huge amount of pressure on Snap's latest initiative

Last updated: 06/10/2019

Snapchat may need an assist from the underbelly of the web.  Given that Snapchat's users growth has slowed, it likely needs to widen its advertiser pool if it wants to drive...

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