Latest Articles


Everything You Need To Know About Google's New Discovery Ads

Last updated: 07/14/2019

Social media writer and speaker Jay Baer once said,””Content is fire, social media is gasoline.” And Peter Drucker, hailed as the father of business consulting, believed that...

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Strategic Video Marketing: Engage Videos to Your Content Goals

Last updated: 07/14/2019

That’s something I can say with confidence since I have the numbers to back it up. That being said, harnessing videos’ amazing potential to engage your audience and deliver...

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Unknown Trackers Still Run Rampant on a Wide Range of Websites

Last updated: 07/14/2019

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque...

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Data-Driven Marketing - How To Use Data To Improve Your Marketing Strategy

Last updated: 07/14/2019

Here’s something that you might not already know. Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want...

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The Balancing Act of Work Travel as a Parent

Last updated: 07/14/2019

“Mom, why weren’t you at my school party today? All the other moms were there.” I was hoping she wouldn’t notice. I was hoping that there wouldn’t be a critical mass of parents...

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Marketing Can Impact Recruiting In Low Unemployment Market

Last updated: 07/13/2019

As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment...

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5 Steps for Creating an Account-Based Marketing Strategy

Last updated: 07/13/2019

Starting an account-based marketing program from scratch can sound intimidating. The good news is most companies are already doing ABM in one way or another. Do you have a list...

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Five Steps to Building Trust With Thought Leadership

Last updated: 07/13/2019

About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers, that number is much higher—around 83%. That disconnect...

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What Is Social Selling: A Guide to the New Definition & Why It Matters

Last updated: 07/13/2019

Humans are social beings by nature. We are hardwired to seek approval and advice from those around us—this is no different when it comes to the way we buy and sell. In fact, the...

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How To Handle An Order Error

Last updated: 07/13/2019

The number-one objective should be fixing the problem. 1. Address the Error Immediately As soon as a mistake is discovered – whether by you and your company, the client or a...

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