Latest Articles


I Forgot to Monitor My Kids' Accounts — Reader Mistake Story

Last updated: 05/23/2019

Today, I want to share a story from TPG reader Sarah, who nearly let 80,000 Rapid Rewards points expire: A couple years back, my family earned the Southwest Companion Pass by...

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R&D Spending Has Dramatically Surpassed Advertising Spending

Last updated: 05/23/2019

Until the late 1970s, companies spent about the same amount on R&D and advertising. Today, they spend ten times more on R&D. There are several other explanations that could...

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How Voice-Activated Tech Will Change Content Marketing | Marketing Insider Group

Last updated: 05/23/2019

Michael Brenner on May 20, 2019 in Content Marketing Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of...

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7 Strategies to Grow a Marketing Agency to 6+ Figures in Revenue a Month

Last updated: 05/23/2019

Not only are they on the hook for creating and executing monster marketing campaigns for clients. They also have to run and grow their agency business. My first company,...

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How to Best Use Facebook Stories on Your Business Page

Last updated: 05/23/2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more...

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Things you should know about AdTech, today.

Last updated: 05/23/2019

With so many column inches dedicated to the fast-evolving data-driven advertising economy, I wanted to share some soundbites on the key areas of programmatic that have caught my...

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Customer Service on Social Media

Last updated: 05/23/2019

0 This morning I caught the tail end of a Twitter conversation that stopped me in my tracks and fired up my keyboard.  It was the creative use of the F-bomb by the ever-fabulous...

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11 Apps and Tools to Promote Your Corporate Video on the Web - Online Video Marketing Blog

Last updated: 05/23/2019

11 Apps and Tools to Promote Your Corporate Video on the Web Gloria Kopp | August 21, 2017 | Video Communications | No Comments So, you’ve spent months toiling over your...

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Goodbye Doesn’t Mean Forever: How To Leverage Omnichannel Marketing For Re-Engagement

Last updated: 05/23/2019

Amy Abascal, Head of Marketing, Americas at FollowAnalytics, shares her insights on re-engagement and omnichannel marketing. This morning, I got into the office, drank my tea...

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Advertiser Perceptions Launches Center for Advertiser Intelligence

Last updated: 05/23/2019

Advertiser Perceptions, which provides data-driven business intelligence for the advertising industry, has launched an online resource providing marketing executives, agency...

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