Latest Articles


Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer

Last updated: 05/22/2019

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more...

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Why Use Influencers? Social Marketing Trend You Cannot Ignore

Last updated: 05/22/2019

Imagine a likely scenario: you have just run another social media display advertising campaign across Facebook and Twitter and have spent $10,000 on promoting a report your...

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5 Social Media Habits to Start Today to Build Your Business

Last updated: 05/22/2019

I hear it every day.  “I always have good intentions to post more often on my business social media sites, but I just never remember.”  It's similar to what I say about working...

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Preparing Your Marketing for Vertical Video

Last updated: 05/22/2019

David Lee, CEO of Shakr elaborates, as vertical video-based social media grows, businesses face a new world of marketing opportunities. However, it can be difficult to develop...

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The Mobile/Brand Engagement Revolution

Last updated: 05/22/2019

A majority of consumers are comfortable talking with a chatbot, yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in...

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Is House Festival in need of a Cannes Lions-style committee?

Last updated: 05/22/2019

The lights might be going out all over the Cote d’Azur (temporarily) with Publicis Groupe’s decision to pull the plug on its involvement in the Cannes Lions beano, but the UK’s...

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3 VR Marketing Lessons I Unexpectedly Learned in Real Life

Last updated: 05/22/2019

3 VR Marketing Lessons I Unexpectedly Learned in Real Life When you love your job, everything becomes an opportunity to learn and hone your craft.   As digital marketers, we...

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Getting Started with Behavioral Email Marketing

Last updated: 05/22/2019

When sending out automated emails to your list, how personalized are they? I’m not talking about things like , or order by for free shipping – but actual personalization based...

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SearchCap: Google Home integration, AdWords local extensions & PageRank

Last updated: 05/22/2019

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Home gets ‘Beauty & The Beast’ promo, but Google says...

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S2K Graphics Announces Team Expansion | PrintingNews.com

Last updated: 05/22/2019

S2K Graphics, an affiliate of Franke Group, has announced Kim Castano as its marketing specialist. In this role, Castano will be responsible for developing and driving social...

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