Latest Articles


Brands Are Changing Their Relationships With Agencies, Bringing Work In-House

Last updated: 07/04/2019

The study further surveyed client-side marketers about why they terminate their agency partners. A third of respondents (33%) said they terminated over pricing, 19% said it was...

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Tech and data won’t change marketing, but enhance it: The marketer of the future

Last updated: 07/04/2019

The evolution of data and technology will help revert the role of the marketer to its historic best – and even enhance it, rather than fundamentally change it. That is the view...

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3 Business Savvy Reasons to Customize Your Corporate Apparel

Last updated: 07/04/2019

Customized corporate apparel will go a long way in growing the professionalism of your company and widening the reach of your brand. Cohesive corporate apparel will increase...

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Artificial Intelligence today: How it will change your future

Last updated: 07/04/2019

In our last post, we spoke about the wayArtificial Intelligence in digital marketingis changing the way marketers work and helping them create more personalized customer...

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Commercial Printers Eyeing Wide-Format Printing

Last updated: 07/04/2019

While Idealliance’s senior VP and chief economist Andrew Paparozzi says the market is poised for growth in 2017, commercial printers need to be smart, savvy and strategic when...

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9 applied Examples of Artificial Intelligence (AI) in Digital Marketing

Last updated: 07/03/2019

The fear of losing one’s own workplace through Artificial Intelligence also causes displeasure among marketers. I’ll try to figure out how you can see the use of artificial...

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RACE marketing model definition - What is? | Digital marketing Glossary

Last updated: 07/03/2019

13 min read Why and how I developed the RACE marketing planning framework In the latest editions of my books on digital marketing and in our Smart Insights members resources, we...

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Improving search and advertising are the next frontiers for voice-activated devices

Last updated: 07/03/2019

Despite millions of orders for voice enabled devices, vendors have yet to map the uncharted territory of voice enabled search and advertising. Indeed, as voice search expands —...

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Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

Last updated: 07/03/2019

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer...

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How To Master Texting for Business

Last updated: 07/03/2019

These tips will keep your professional SMS communications on point. Know When to Text: Texting can be an excellent communication vehicle when you need to convey a...

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