Latest Articles


Hacking the human brain with social marketing

Last updated: 05/20/2019

Hacking the human brain with social marketing October 2, 2017 Credit: City University London Marketers have always spent time and money trying to pinpoint their ideal consumer...

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Study: Social marketers’ top challenge is measuring ROI

Last updated: 05/20/2019

Marketers continue to spend more money on social campaigns, and they continue to struggle to appraise what they receive in return for that money. Measuring return on investment...

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When Is the Best Time to Post on LinkedIn? | Simply Measured

Last updated: 05/20/2019

With the amount of time and energy spent creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because our content isn’t...

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How to Make Time for Social Media [Podcast]

Last updated: 05/20/2019

“I have so much extra time and money, I think I'll spend it all on social media…” said no business or marketing leader ever. We work with solo entrepreneurs to Fortune 10...

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Expert: How brands are using social now, how to prep for 2018

Last updated: 05/20/2019

For their new State of Social report, 4C Insights is looking at how marketers are using social now to spotlight potential trends moving forward. Among the more interesting...

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5 Simple Steps to Sell a Ton via Facebook This Holiday Season

Last updated: 05/20/2019

Holiday shopping looms large for American consumers. Black Friday, Cyber Monday and almost all of December are key selling periods for consumers and hopeful brands. This post...

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10 Blogging Tips for New Bloggers or Social Media Marketers

Last updated: 05/20/2019

Social media marketing is much more than Facebook posts and tweets; blogging now needs to be a major component in your marketing strategy.  It is your hub from which all social...

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How to Reward Your Fans on Social Media

Last updated: 05/20/2019

LIKE our page.  FOLLOW us on Twitter.  CIRCLE us on Google+.  Just like new shoes, your heart beats fast when you first see them and you're excited to wear them the first few...

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Demonstrating the Value of Social Media to Your Business

Last updated: 05/20/2019

Hootsuite Social Breakfast: Demonstrating the Value of Social to Your Business Measuring the return on your social media investment is no longer optional. To secure executive...

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Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Last updated: 05/20/2019

As social media marketers, we have direct, 24/7 access to the world's largest focus group—and they have a lot to say. Social marketing is different from other marketing tactics...

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