Articles about advertising


What the advertising industry can learn from big four consultancies - AdNews

Last updated: 07/18/2019

Interbrand managing director (MD) Nicola Mansfield says the big four professional services firms weren’t designed for creative services, but the consultancy model does allow for...

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Marketing and advertising professionals lack empathy, Reach study finds

Last updated: 07/18/2019

Those who work in the advertising and marketing industry lack the necessary skills to connect with consumers on an emotional level, don't like to share and are also "out of...

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How to create remarkable offers and increase your conversion rate

Last updated: 07/18/2019

Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do...

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Data is vital, ideas are unique: the rise of performance marketing

Last updated: 07/17/2019

"The time has come when advertising, in some hands, has reached the status of a science. It is based on fixed principles and reasonably exact. The causes and effects have been...

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What you need to know in advertising today

Last updated: 07/16/2019

Two stories that really caught our attention this week both involved TV. First, there was news that Facebook was looking to shell out up to $250,000 for scripted TV shows as...

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Unknown Trackers Still Run Rampant on a Wide Range of Websites

Last updated: 07/14/2019

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque...

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Is Paid Search Advertising Right For Your Business?

Last updated: 07/08/2019

Search engine optimization (SEO) is one of the best ways to bump-up your brand awareness for apparent reasons. That’s not just a statement, it’s a fact. About93 percent of...

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How do we boost transparency in digital advertising?

Last updated: 07/07/2019

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of...

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How to Own Your Customer - Introducing a new business paradigm: B4C (via Passle)

Last updated: 07/04/2019

I was reading this article (link below) about hotel distribution and revenue strategy. 3 words hit me like a bolt of lighting: Wow. My first reaction - as a frequent hotel...

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7 Steps for Fueling New Business Through Social Media

Last updated: 07/02/2019

Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies  were caught “flat-footed” when...

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