Articles about advertising


The art of the unsaid in advertising

Last updated: 05/23/2019

It was a few weeks into jury service when I realised that barristers have a hell of a lot in common with advertisers. They are wily communicators, ducking and diving each...

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R&D Spending Has Dramatically Surpassed Advertising Spending

Last updated: 05/23/2019

Until the late 1970s, companies spent about the same amount on R&D and advertising. Today, they spend ten times more on R&D. There are several other explanations that could...

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Mobile 'causing a decline in ad viewability'

Last updated: 05/23/2019

The rise in mobile advertising spend is contributing to falling ad viewability levels, according to the latest quarterly benchmark report from ad verification company...

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58 Percent of Small Businesses Spend 5 Hours or Less on Marketing - Small Business Trends

Last updated: 05/22/2019

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a...

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The Perils of Google Display Network

Last updated: 05/22/2019

There’s no doubt Google Display Network (GDN) is an advertising juggernaut, reaching 90% of internet users and giving access to a network of over two million websites and over...

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How to Increase Online Sales: The Complete Checklist

Last updated: 05/22/2019

How to Increase Online Sales: The Complete Checklist Facebook LinkedIn Flipboard 0 0 SHARES What if there were a method—even a process—that you could apply to increase website...

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Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer

Last updated: 05/22/2019

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more...

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What's Happening: Inside Twitter's Big Video Push

Last updated: 05/21/2019

For the first time in what seems like a long time Twitter answered its own question: "What's happening?" "Saucy is happening," a Twitter-made marketing montage flashed across...

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Ads will target your emotions and there's nothing you can do about it

Last updated: 05/19/2019

If you're happy and you know it, you might be interested in buying these products.  With everything about consumers now tracked online, it comes as little surprise that...

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Here’s How Heineken Made That Awesome Antidote To Pepsi’s Kendall Jenner Ad

Last updated: 05/18/2019

Here’s How Heineken Made That Awesome Antidote To Pepsi’s Kendall Jenner Ad You’ve seen the ad already, right? If not, please take a moment to acquaint...

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