Articles about marketing communications


Business on the Move: Bentley Motors, Carlsberg, Times of India and more

Last updated: 05/24/2019

Bentley Motors has chosen Keko London to handle all brand and product strategy, as well as global campaign creation. Keko won the account following a formal review process...

Read full article


Is House Festival in need of a Cannes Lions-style committee?

Last updated: 05/22/2019

The lights might be going out all over the Cote d’Azur (temporarily) with Publicis Groupe’s decision to pull the plug on its involvement in the Cannes Lions beano, but the UK’s...

Read full article


Digital transformation 2.0: The new challenges and how to overcome them

Last updated: 05/21/2019

Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective....

Read full article


Instagram trend sparks idea for Cheetos Museum

Last updated: 05/21/2019

The brand tells PRWeek how the idea for the campaign, which bagged two Gold PR Lions at Cannes, came about. Company: Cheetos Campaign: Cheetos Museum Agency mix: Ketchum (PR...

Read full article


Moving From Talk to Action on Diversity and Inclusion

Last updated: 05/20/2019

This is a guest post from Elizabeth Engel and Sherry Marts,  the presenters of our free webinar “Moving from Talk to Action on Diversity and Inclusion” on July 12, which you can...

Read full article


Ep #100: The Business of Choice with Matthew Willcox - Roger Dooley

Last updated: 05/18/2019

Do you wonder why people often make irrational decisions? Or why some marketers know just the thing to say to keep their consumers coming back time and time again while others...

Read full article


Inbound Marketing: How nutrition brand Vega empowered employees to build friendships with customers

Last updated: 05/17/2019

Premium plant-based nutrition brand Vega focuses on connecting with people over health and wellness before anything else — even selling products. This is why the team decided,...

Read full article


B2B Marketing People Awards: Meet the finalists for 'Marketing team of the year'

Last updated: 05/13/2019

B2B Marketing People Awards: Meet the finalists for 'Marketing team of the year' June 19, 2017 Login to rate this article 5 Average: 5 (4 votes) 'Team work makes the dream work'...

Read full article


Five essential effectiveness trends from the IPA

Last updated: 05/13/2019

"We are now at a stage of digital maturity in marketing communications, where reflection can overtake ‘test and learn’. The five big themes coming out of this new study are… 1...

Read full article


Tech disruption is not going to stabilise

Last updated: 05/12/2019

If it ain’t broke it soon will be. Not the printer. Not the presentation facilities. Not the air con now that summer has arrived. Your business model. Over 70% of venture...

Read full article


Claim Your Sweet Reward #sweet or #salty