Articles about marketing strategy


How to Harness the 'Testimonial Economy' in Your Marketing Strategy

Last updated: 07/17/2019

When that new restaurant opened in your neighborhood, chances are you went to Yelp to see the food ratings by customers. Before choosing a hotel room, you probably visited...

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Data-Driven Marketing - How To Use Data To Improve Your Marketing Strategy

Last updated: 07/14/2019

Here’s something that you might not already know. Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want...

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5 Steps for Creating an Account-Based Marketing Strategy

Last updated: 07/13/2019

Starting an account-based marketing program from scratch can sound intimidating. The good news is most companies are already doing ABM in one way or another. Do you have a list...

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Five Steps to Building Trust With Thought Leadership

Last updated: 07/13/2019

About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers, that number is much higher—around 83%. That disconnect...

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3 Reasons Why You Should Link to Your Competitors

Last updated: 07/12/2019

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a...

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7 Common Mistakes Businesses Make With Facebook Advertising

Last updated: 07/06/2019

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and...

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How to become an efficient digital marketer with the right social media content

Last updated: 07/05/2019

Pin8 648 Shares Promoting a business today requires a plethora of different methods and strategies; from social media marketing to blogging and everything in between, it all...

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Is Google Analytics Free?

Last updated: 07/05/2019

Is Google Analytics Free? Share: The key to any successful marketing strategy is your metrics. Having the right metrics at your disposal helps you set the right goals, assess...

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Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

Last updated: 07/03/2019

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer...

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Everything You Need to Know About Social Media Marketing

Last updated: 07/02/2019

Technology has taken over the modern world, and it’s causing many real changes in our lives. With all the advanced gizmos popping into the industry, it’s no surprise that people...

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