Articles about online advertising


Google AdWords: Getting Started with Drafts & Experiments | Rocket Clicks

Last updated: 07/05/2019

Split testing is a simple concept but a very important step in online advertising. As effective marketers, we should strive towards testing/proving a concept with the goal of...

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Digital Advertising continues double-digit growth fuelled by Mobile and Video, latest AdEx Benchmark Study reveals

Last updated: 07/01/2019

Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5%...

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Learn How to Grow Your Digital Marketing Agency—For Free!

Last updated: 06/29/2019

As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of...

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The Evolution of Advertising Software Automation & Where Experts Think It’s Going Next

Last updated: 06/28/2019

What is yet to come? Advertising has evolved tremendously over the years, as brands and software continuously adapt to new mediums, audiences, and trends. In the past decade...

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How to fix broken digital ad models

Last updated: 06/28/2019

Jessica Rovello, co-founder and CEO, Arkadium, an agency that provides interactive content to some of the world's best brands and publishers, had pretty obvious news for the...

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Top mobile, app and advertising-related findings from Mary Meeker's latest Internet Trends report

Last updated: 06/28/2019

Internet advertising continues to grow with mobile ad spend now outperforming desktop, according to the latest Mary Meeker’s 2019 Internet Trends report. Time spent on mobile...

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4 Steps to Bring Back Trust in Digital Advertising

Last updated: 06/25/2019

By Tim Cadogan, CEO, OpenX Share In 2017, $45 billion in digital advertising will be transacted through programmatic technologies. While this is impressive for a still young...

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How The New Salesforce CDP Could Consolidate Cloud Marketing | AdExchanger

Last updated: 06/23/2019

Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers...

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Online video ad spend grows by 46% in a year to overtake banner ads for first time

Last updated: 06/22/2019

Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the...

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Facebook, Google and News UK pledge to reduce ad fraud with IAB ‘Gold Standard’ initiative

Last updated: 06/22/2019

Some of the biggest players in the digital ecosystem have promised to raise standards in order to create a “sustainable future” for the industry as part of a new ‘Gold Standard’...

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