Articles about online advertising


TMBI’s Survey Examines Attitudes Toward Digital Buying

Last updated: 05/24/2019

Fake News, Ad Fraud and Lack of Transparency are a Setback for Programmatic. Trusted Media Brands, Inc. has released primary research from its latest survey, 2017: Now More...

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4 Experts on Google’s New Ad Tests for Fraud

Last updated: 05/24/2019

Google has been undergoing tests with media companies to weed out fraudulent digital ads that are being improperly bought and sold as premiums. This all boils down to the...

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Things you should know about AdTech, today.

Last updated: 05/23/2019

With so many column inches dedicated to the fast-evolving data-driven advertising economy, I wanted to share some soundbites on the key areas of programmatic that have caught my...

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Goodbye Doesn’t Mean Forever: How To Leverage Omnichannel Marketing For Re-Engagement

Last updated: 05/23/2019

Amy Abascal, Head of Marketing, Americas at FollowAnalytics, shares her insights on re-engagement and omnichannel marketing. This morning, I got into the office, drank my tea...

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Advertiser Perceptions Launches Center for Advertiser Intelligence

Last updated: 05/23/2019

Advertiser Perceptions, which provides data-driven business intelligence for the advertising industry, has launched an online resource providing marketing executives, agency...

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The Mobile/Brand Engagement Revolution

Last updated: 05/22/2019

A majority of consumers are comfortable talking with a chatbot, yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in...

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Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

Last updated: 05/19/2019

Origami Logic announced the Spring 2017 release of its marketing performance measurement platform. Innovative new capabilities, including the introduction of a mobile app,...

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ShareableMetrics launches version 2.0 of its social sharing analytics platform.

Last updated: 05/18/2019

ShareableMetrics 2.0 Platform Gives PR Pros Social Engagement Metrics & Insights at Their Fingertips. ShareableMetricshas launched version 2.0 of its social sharing analytics...

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Three Quick Steps to Support the Industry Ad Clean Up

Last updated: 05/18/2019

While the advertising industry is taking steps to combat ad fraud – reversing the tide and contributing to ad fraud’s decline – it’s still predicted to cost $16.4 billion...

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How Snail Mail Can Boost Your Acquisition Marketing

Last updated: 05/15/2019

Tim Carr, the chief lifter atLIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach...

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